Refining the company's story, using the barriers it has faced as part of the narrative. We focused on addressing the issues of introducing a new and unfamiliar product, along with a limited willingness on the part of drivers to adopt this solution voluntarily. Looking right into these issues was a great strategy for SaverOne, creating a discussion around the problem they address, and exposing a shared value for drivers, companies, and society as a whole.
- A new content strategy and company branding
Defining the company’s different audience groups and creating custom-fitted messages for them, both textually and visually. These insights formed the basis for building a new website and operating a year-round digital marketing strategy including a professional blog, LinkedIn and Facebook pages.