To emphasize the bank's positioning as a leading financial institution in Israel by exposing its extensive business activities and organizational characteristics. All of which, while providing significant value to readers, fostering engagement from their side, and expanding the reach to additional target audiences.
Develop a comprehensive content strategy tailored to the organization's needs, with measurable goals set for success. Based on the strategy, the content framework combines ongoing business activities with the internal organizational activities of the bank. We have emphasized the application of key principles to enhance content exposure and engagement of the exposed followers while maintaining consistency and coherence in messaging and visual identity over time.