The
Mission

To build a new story, create dominance in the digital world, and provide a solution to meet business goals

What
We Did

Change Better's story through a mix of creative content moves, building a compatible website,intensive SEO activity backed by quality content, and sharing content with Mako– one of Israel's most prominent media outlets.

SOME HIGHLIGHTS
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Brand story

The new story we built is based on the company's capabilities in producing selected medical cannabis plants using advanced organic methods. We moved the focus from a pharmaceutical company (clean and sterile) to the positioning of a"boutique" agricultural company, which operates organically and has are cord of products developed out of concern for patients, while preserving their health and the environment.

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Creative content strategy

Due to regulatory constraints of proactive advertising in the cannabis industry, our content strategy was based on an emphasis on quality content on the site blog, continuous SEO activity, and strategic collaboration with Mako - one of the leading media entities in Israel. Together, we established "Better Magazine" which exposes Better’s activities to a broader audience and provides a platform for channeling quality content with messages that match the brand's story.

The
Result

Clear online dominance of the Israeli cannabis industry.

41%

Increase in the average monthly revenue volume during 2021 compared to 2020

60%

Increase in organic traffic - initiated through rich and informative content articles

85%

Of relevant searches on Google - Better hits the first page

"Working with the ContentLab team has helped us to maintain our marketing edge in a competitive market with a wealth of established companies. The team showed out-of-the-box thinking, building a content strategy that matches our needs and capabilities. I am proud to say that we have succeeded in the task beyond expectations."