- Brand story
The new story we built is based on the company's capabilities in producing selected medical cannabis plants using advanced organic methods. We moved the focus from a pharmaceutical company (clean and sterile) to the positioning of a"boutique" agricultural company, which operates organically and has are cord of products developed out of concern for patients, while preserving their health and the environment.
- Creative content strategy
Due to regulatory constraints of proactive advertising in the cannabis industry, our content strategy was based on an emphasis on quality content on the site blog, continuous SEO activity, and strategic collaboration with Mako - one of the leading media entities in Israel. Together, we established "Better Magazine" which exposes Better’s activities to a broader audience and provides a platform for channeling quality content with messages that match the brand's story.