• Honing the messages in the content
Refining ABB Israel's value proposition to customers and the Israeli market, while focusing the messages on innovation, efficiency, and sustainability in line with ABB's global messages.
• PPC strategy
Creating year-round PPC campaigns around specific topics to leverage opportunities that would increase product demand. For example, we created a dedicated campaign for electric charging stations to keep pace with the increased demand for electric vehicles while promoting the creation of a national framework for charging electric cars.